In recent years, with the continuous growth of China's national income level and the continuous optimization of social and economic structure, the status of tourism in social development and the national economic system has gradually escalated. The thinking of global tourism will lead the development of tourism planning in the new era. Promoting global tourism is the repositioning of tourism development strategy in the new stage of our country. With the advent of the era of national tourism, tourists' requirements for the quality and mode of tourism have gradually improved. At the same time of popularization and nationalization of tourism consumption, it also puts forward the requirements of diversification of demand, quality of supply and diversification of main body. The whole country's rural tourism makes full use of the various resources of the tourist destination, and plans all the villages around the tourist route as scenic spots. Rural tourism is a tourism plan that coordinates urban and rural development and continuously promotes the optimization of tourism structure and re-allocates resources between urban and rural areas. In this way, we will improve the rural ecological environment and truly build beautiful villages.