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How Users Search the Mobile Web： A Model for Understanding the Impact of Motivation and Context on Search Behaviors
How Users Search the Mobile Web： A Model for Understanding the Impact of Motivation and Context on Search Behaviors
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摘要：
Purpose:This study explores how search motivation and context influence mobile Web search behaviors.Design/methodology/approach:We studied 30 experienced mobile Web users via questionnaires,semi-structured interviews,and an online diary tool that participants used to record their daily search activities.SQLite Developer was used to extract data from the users' phone logs for correlation analysis in Statistical Product and Service Solutions(SPSS).Findings:One quarter of mobile search sessions were driven by two or more search motivations.It was especially difficult to distinguish curiosity from time killing in particular user reporting.Multi-dimensional contexts and motivations influenced mobile search behaviors,and among the context dimensions,gender,place,activities they engaged in while searching,task importance,portal,and interpersonal relations(whether accompanied or alone when searching) correlated with each other.Research limitations:The sample was comprised entirely of college students,so our findings may not generalize to other populations.More participants and longer experimental duration will improve the accuracy and objectivity of the research.Practical implications:Motivation analysis and search context recognition can help mobile service providers design applications and services for particular mobile contexts and usages.Originality/value:Most current research focuses on specific contexts,such as studies on place,or other contextual influences on mobile search,and lacks a systematic analysis of mobile search context.Based on analysis of the impact of mobile search motivations and search context on search behaviors,we built a multi-dimensional model of mobile search behaviors.
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| 篇名 | How Users Search the Mobile Web： A Model for Understanding the Impact of Motivation and Context on Search Behaviors | ||
| 来源期刊 | 数据与情报科学学报：英文版 | 学科 | 社会科学 |
| 关键词 | 《数据与情报科学学报》 英文版 | ||
| 年，卷（期） | 2016,（1） | 所属期刊栏目 | |
| 研究方向 | 页码范围 | 98-122 | |
| 页数 | 25页 | 分类号 | G2 |
| 字数 | 语种 | ||
| DOI | |||
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数据与情报科学学报：英文版
主办单位：
中国科学院国家科学图书馆
出版周期：
季刊
ISSN：
2096-157X
CN：
10-1394/G2
开本：
出版地：
北京市中关村北四环西路33号
邮发代号：
82-563
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出版文献量（篇）
445
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1
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0
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