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摘要:
In China,the seed industry has fierce competition. The situation of homogeneous management and homogeneous products is serious. A key problem is simple and outmoded marketing channel of seed. It threatens sustainable development of seed enterprises. At present,the two-level distribution channel of seed industry has problems of similarity,low access threshold,and unfair benefit distribution,and thus urgently needs innovation. The innovation of distribution channel is inevitable requirement for promoting reorganization of China’s seed industry and building of new order,is necessary weapon for dealing with trans-national seed industry competition,is essential measure for lifting the overall service level of seed industry,and is also essential means for conforming to stage development of China’s agriculture. The innovation of seed marketing channel should consider changes of future agricultural development,deep-level demand of industrial market and services,scitech development level,fair distribution of industrial profit,and differentiated competition. It is recommended that channel innovation should follow the flat principle,have new and unique conception,give full play connection advantage of marginal industry,realize complementary advantages and mutual promotion,strengthen service awareness,combine with agricultural development trend,and seek sci-tech innovation of channel carrier- variety.
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篇名 On the Innovation of Marketing Channel Modes of China’s Seed Industry
来源期刊 亚洲农业研究:英文版 学科 经济
关键词 SEED INDUSTRY MARKETING CHANNEL Mode INNOVATION
年,卷(期) 2015,(5) 所属期刊栏目
研究方向 页码范围 5-8 13
页数 5页 分类号 F324.6
字数 语种
DOI
五维指标
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参考文献  (5)
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研究主题发展历程
节点文献
SEED
INDUSTRY
MARKETING
CHANNEL
Mode
INNOVATION
研究起点
研究来源
研究分支
研究去脉
引文网络交叉学科
相关学者/机构
期刊影响力
亚洲农业研究:英文版
月刊
1943-9903
安徽省合肥市庐阳区农科南路40号安徽省农
出版文献量(篇)
3331
总下载数(次)
4
总被引数(次)
0
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