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摘要:
As the Economic Reform and Opening Up processes continue to develop intensively in China, the tourism industry has attained aconsiderable scale and has developed rapidly after nearly 20 years of progress. In recent years, leisure tourism has become arapidly growing sunrise industry as a result of the gradual increase in Chinese income. Such increase became evident in the 80sand 90s, when consumption attitudes changed. Furthermore, the Internet and e-commerce have also grown very quickly.Consequently, the natural integration of tourism and e-commerce occurred. From 2004 to 2014, e-commerce websites devoted toChinese tourism emerged continuously, and the industry scale expanded unceasingly. Gradually, e-commerce captured thetraditional offline travel agency's market share. The pattern of industrial upgrading in tourism has become the current trend.However, some problems and contradictions also exist in the development of e-commerce in the tourism industry, and manytourism websites that once flourished had their ups and downs and even declined amidst the competition. This decline has beenbrought about by the failure of some tourism enterprises to grasp the purchase intention of customers and to enhance their corecompetitiveness according to the actual demands of their users. Thus, this empirical study aims to provide a better marketingstrategy policy for online travel managers. To attain this aim, questionnaire survey methods were used in combination with theanalysis of the related characteristics of online travel products.
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篇名 Empirical Study on Online Travel Products
来源期刊 经济管理学刊:中英文版 学科 经济
关键词 ON-LINE SHOPPING ON-LINE TRAVEL Products TOURISM
年,卷(期) 2015,(4) 所属期刊栏目
研究方向 页码范围 57-66
页数 10页 分类号 F
字数 语种
DOI
五维指标
传播情况
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研究主题发展历程
节点文献
ON-LINE
SHOPPING
ON-LINE
TRAVEL
Products
TOURISM
研究起点
研究来源
研究分支
研究去脉
引文网络交叉学科
相关学者/机构
期刊影响力
经济管理学刊:中英文版
半年刊
2169-6020
湖北省武汉市武昌区珞狮南路519号(中国
出版文献量(篇)
147
总下载数(次)
3
总被引数(次)
0
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